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Hailey Bieber Looks to Possibly Sell Rhode Beauty

According to Reuters, the brand could sell for over $1 billion.

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By: Rachel Klemovitch

Assistant Editor

According to reports, Hailey Bieber is exploring a sale of her makeup and skincare brand Rhode. 

Bieber is looking to find a buyer by partnering with investment bankers from JPMorgan Chase and Moelis. 

Reuters says the sale could be worth over “$1 billion, according to three people familiar with the matter.”

Last year former Honest Co. executive Nick Vlahos was appointed CEO of the brand. 

Rhode has gained lots of popularity from the “glazed donut skin” trend and has partnered with Krispy Kreme and other companies to promote products. 

Other celebrities, such as Selena Gomez explored selling her brand last year, with no plans made thus far. 

On the other hand, Kim K recently regained full ownership of her makeup brand SKKN which is now under her underwear label, SKIMS. 

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